Multidisciplinary designer specializing in branding, art direction, typography and interactive systems. Currently based in NYC, working for Ridezign and building Discortex. 

Open to new roles, opportunities and projects.





Experience Communications Designer — Ridezign
Aug 2026 to Present — Brooklyn, NYC
Redesigning and creating new visual language and brand system, & handle art direction and product photography.

Founder — Discortex
Feb 2026 to Present — Remote, USA
DISCO (d-disco.com) is a spatial research tool that uses natural language processing to help people navigate conceptual associations instead of scrolling ranked results. I designed the conceptual system, the brand identity, and the generative canvas, and I built the product in React/Next with AI as a co-developer. Currently in public beta.

Graduate Research Assistant — Pratt Institute
Feb 2025 to Dec 2025 — Brooklyn, NYC
Digitized a typeface from Kevin Walz’s original sketches to typeset a poetry collection. Built the publication design system for Equatorial Living Lab’s print magazine. Managed material selection and fabrication for the spatial setup of NUMINO, Kevin Walz’s furniture collection exhibited at Ralph Pucci International in New York. Designed the Graduate Communications Design Open Studios showcase and the Alumni Thesis Archive.

Independent Design Consultant
Aug 2023 to Present — Remote, India/USA
Brand identities, websites, and visual systems for independent clients across industries. Art direction and strategy from brief to launch.

Design Strategist — Studio 318 India
Aug 2022 to Jul 2023 — Hyderabad, India
Directing creative output across concurrent client accounts. Managed the Jayabheri Group account working directly with the developer’s leadership, and directed visual design for The Sahasra, a 966-unit residential development, across print, digital, exhibition, and environment design through its property-show launch.

Lead Visual Communications Design Lead — IceTea Media
Feb 2022 to Jun 2022 — Bangalore, India
Led a design team producing brand identities, visual languages, and web experiences. Responsible for visual consistency across campaigns. My first experience keeping a system coherent across many hands.

Cofounder — Yellow Mushrooms
Jul 2020 to Jan 2022 — Remote, India
Co-founded a design studio during the pandemic to help small Indian businesses become visible online. Directed branding, digital presence, and client strategy end to end.


EducationMFA Communications Design from Pratt Institute
May 2026 - 3.955 GPA - Silver Honors | Brooklyn, USA
Bachelors in Industrial Design ­from MVPS CANS Center for Design
Apr 2021 - First Class with Distinction | Nashik, India


SkillsDesign Research, Design Writing, Branding and Identity Designing, Lettering and Typeface Designing, Brand/Design Strategy, Conceptualization, Art Direction, Fabrication, Creative Coding, Print & Publication Design, Web & Graphic Design, Exhibition and Editorial Designing.

© | Aaryan Merani